Presentation Matters

Presentation Matters

Trade show season is just around the corner.  Your company's booth will be one of possibly hundreds at your particular venue. What will make potential customers stop at yours?

What about your display will draw their eye?

For instance, I like wine. I admittedly don't know much about wine. I know what I like when I taste it, but buying a new bottle of wine is really just a shot in the dark for me. So what makes me choose one bottle over another?  I have to confess that often times, it's the label. 

It's true. I know that wine aficionados are probably cringing right now.  (I'm sorry, aficionados.)  I know that wine is so much more than its label. There are grapes and vintages and soil conditions and all kinds of complicated processes that come together to produce a bottle of wine-y goodness. But the fact of the matter is that when I'm shopping for a new wine, a bottle with a well-designed label is more likely to make its way into my cart than one who's label isn't as visually interesting. While the label doesn't define the wine, it obviously plays a role in the selling process. A great label gets my money every time. Presentation matters. 

So when preparing for your next trade show, consider your booth display. Customers walking into the event will be faced with countless choices.  Every vendor there is competing for their time, their interest, and ultimately their business. And it all starts with grabbing their attention.  A booth display that offers vibrant colors, eye-catching graphics and a clear message is going to be much more effective at making your company seen.  And once your company is seen, it provides the opportunity to introduce your customers to the quality you offer within. 

Arrowhead Signs offers an array of trade show displays that provide professional packaging and beautiful presentation. And modern booth display hardware is surprisingly easy to transport and assemble.  Visit our website or call us to discuss your options.  

We can help you draw your customers' eyes so that you can get your foot in the door.  

~ Gillian

First Impressions

First Impressions

Business owners, have you taken a good look at your signage lately?  I mean, a really good look?  If you're like me, things that you see every day start to blend into the background.

I can pass the same stack of mail and kids' homework papers that need to be sorted all weekend, and by Monday morning realize that some necessary permissions slips didn't get signed, even though I left them right our for me to see and remind myself to do so.  Whoops.  That stack of paper, even though it was out in the open, can just kind of disappear as I am busy going about my life.  It becomes part of the background.

As I was walking through my neighborhood the other day, I passed an apartment complex that had an A-frame sidewalk sign out front, advertising that they offered "luxury living".  But the sign itself suggested otherwise.  The lettering was peeling up and the colors were faded.  The sign had definitely seen better days.  And while I was not a prospective tenant, it made me think that if I WERE in the market for a "luxury" apartment, the appearance of that sign would make me think twice about stopping there to take a look.  If they don't care about their sign, what would make me believe they care about maintaining the quality of their property?

First impressions are important.  A potential customer often times has their first exposure to your business by way of you signage, be in on your window lettering, car decals, sidewalk signs, or banners.  If your sign doesn't look like it's in good condition, your potential customers might question whether or not your services or goods will be of the quality which they're looking.  And it just might lead them to look elsewhere.

Take a good hard look at your signs today.  See what your customers will see, not just the usual lettering and colors that might have blended into your background,  And if you find that your signs can use some updating, call us a Arrowhead Signs or visit our online shop at http://www.arrowheadsigncompany.com, and see what we can do for your business.  Our family-owned shop offers beautiful color graphics, quality workmanship, and years of experience.  If you imagine it, we can produce it.

We'd love to help you make a great first impression.


- Gillian